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Toronto’s Cossette Lab will operate similarly to the Montreal Lab, with a hosting period of anywhere from six to 12 months. The Lab aims to help accelerate a start-up’s development as well as establish a relationship with Cossette personnel, and search for cross-market opportunities. As well, the Lab helps the start-up projects by connecting them to real-life opportunities through Cossette clients.
The start-ups that Cossette selects need to have reached a sufficient maturity level in the development of their technology and business model. To qualify, businesses must develop a technology that will benefit Cossette, the agency’s clients or potential partners.